Free Features are Killing Your Business
Published in
5 min readMar 16, 2022
Of course we’re looking for features. We know what we need — and what we want. Color, shape, size, capabilities. Our ‘specs’. But is that what we’re getting? Not really. We’re getting a lot more, and for a while it felt good. Now it’s haunting us.
Our ‘purchase criteria’ — many of them so obvious we don’t even reflect on their existence — make up the foundation of purchases and projects, from…
